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GilletteLabs with Exfoliating Bar

Plant-based, recyclable, dyed fiber razor tray

What does it take to avoid legacy plastic with plant-based fiber solutions for a consumer products company? It takes innovation, a strong partnership, and a will to get it done.

Highlights:

  • 100% Plastic-free
  • Anti-dust Coating
  • Dyed Plant-based Fiber
Gillette Featured
Avoiding Plastic

The Challenge

  • Engineer a solution that aligns with Gillette branding style & color
  • Avoid plastic packaging completely
  • Ensure recyclability 
  • Produce at scale globally
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Gillette Case Study Diagram-01

PLANT-BASED FIBER TECH

Our Solution

As P&G's fiber partner, we were tasked with designing & engineering an Earth-friendly razor tray for GilletteLabs with Exfoliating Bar.

  • P&G wanted to avoid the typical plastic material often used for similar products, and pursue an entirely recyclable packaging solution for this major product launch.
  • Footprint developed a product safe dye solution so that branding style and color palette could be maintained.  
  • Production engineering was customized to accommodate the manufacturing of the specialized fiber materials of this product, maximizing line capacity capability. 
  • The plant-based fiber razor tray is certified recyclable, causing no harm to the Earth. Footprint scaled production globally resulting in one of the largest product launches for Gillette in a decade.

Our Impact

Footprint’s solution for the GilletteLabs with Exfoliating Bar is helping Gillette, a Proctor & Gamble brand, with their target to achieve 100% recyclable or reusable packaging by 2030. The box, not produced by Footprint, is also recyclable.

100% Plastic Free Packaging
100% Sustainably Sourced Plant-based fiber
100% Certified Recyclable Packaging

Our solutions are changing the world.