Plant-based, recyclable, dyed fiber razor tray

PLANT-BASED FIBER TECH

Our Solution

As P&G's fiber partner, we were tasked with designing & engineering an Earth-friendly razor tray for GilletteLabs with Exfoliating Bar.

• P&G wanted to avoid the typical plastic material often used for similar products, and pursue an entirely recyclable packaging solution for this major product launch.
• Footprint developed a product safe dye solution so that branding style and color palette could be maintained.  
• Production engineering was customized to accommodate the manufacturing of the specialized fiber materials of this product, maximizing line capacity capability. 
• The plant-based fiber razor tray is certified recyclable, causing no harm to the Earth. Footprint scaled production globally resulting in one of the largest product launches for Gillette in a decade.