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Shifting to Sustainability Boosts Business

 

Shifting to Sustainability Boosts Business

 

We asked 5,000 respondents across five different markets how they felt about plastic, climate change and sustainability.

Their responses came through loud and clear.

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The Truth

Plastic Makes Consumers Feel “Guilty”

The Truth

Plastic Makes Consumers feel “Guilty”

Annoyed and frustrated were the second and third most common responses

73 Percent
believe there is a direct link between how much plastic packaging people use and climate change
79 percent
are anxious about the impact of climate change on future generations
83 percent
agree it is urgent that we all do all we can to tackle climate change
73 Percent
believe there is a direct link between how much plastic packaging people use and climate change
79 percent
are anxious about the impact of climate change on future generations
83 percent
agree it is urgent that we all do all we can to tackle climate change

Concern about the planet’s future spans every single generation, not just Generation Z.

Concern about the planet’s future spans every single generation, not just Generation Z.

generation graph
“I Care Personally About protecting the Planet”

Consumers Say Brands Need to Do Their Part to End Plastic Pollution

The vast majority of respondents hold companies and brands responsible for creating the plastic waste crisis.

86 percent
Grocery stores should do more to reduce the amount of plastic packaging that is sold in their stores

Consumers Say Brands Need to Do Their Part to End Plastic Pollution

The vast majority of respondents hold companies and brands responsible for creating the plastic waste crisis.

86 percent
Grocery stores should do more to reduce the amount of plastic packaging that is sold in their stores.

THERE'S HOPE

Consumers Will Choose Companies That Use Sustainable Packaging

By overwhelming margins, the majority of consumers say they are more likely to patronize and buy products from companies that use sustainable packaging.

In fact, they’re already doing it: 57% of respondents actively seek out brands who use compostable, plant-based or biodegradable packaging.

A majority say they’re willing to pay more for products and services if they help to protect the environment.

To the right are attitudes towards store choice.

Prompt:

I am more likely to choose a brand, store, or restaurant that uses sustainable packaging.

choose-brand-by-packaging
 
decision maker
WHO'S RESPONSIBLE

Consumers Say Products, Businesses, and Grocery Stores Have the Biggest Impact on Plastic Pollution

Prompt:

Who do you think should take responsibility when it comes to reducing plastic packaging waste?

factory

76%

Companies & Brands Who Produce and/or Grow Goods

store

62%

Grocery Stores,
Who Sell Goods

building

57%

National & Local
Governments

Results based on responses totaled from the US, UK, France, Germany and the Netherlands

GAIN LOYALTY

Be Vocal About Your Sustainability Efforts

Brands have everything to gain from switching to sustainable packaging. Shoppers are stressed about plastic pollution and worried about the planet’s future. Brands that take real, visible action on the environment will distinguish themselves from the pack and attract loyal customers in droves.

prompt:

Attitudes Towards Brands and Business Tackling Societal Challenges

78 percent
I don’t think that companies and brands are doing enough to protect our planet today
87 percent
Companies and brands have a responsibility to protect the planet and its people
85 percent
Companies and brands should play a major role in solving sustainability because they are the ones causing the problems
78 percent
I don’t think that companies and brands are doing enough to protect our planet today
87 percent
Companies and brands have a responsibility to protect the planet and its people
85 percent
Companies and brands should play a major role in solving sustainability because they are the ones causing the problems

Looking for sustainable solutions?

We’ve taken on a big mission to change the world, and we cannot do it alone. It takes champions throughout the ecosystem to eliminate single-use plastic. Contact us for more information.