Shifting to Sustainability Boosts Business

We asked 5,000 respondents across five different markets how they felt about plastic, climate change and sustainability.

Their responses came through loud and clear.

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The Truth

Plastic Makes Consumers Feel “Guilty”

The Truth

Plastic Makes Consumers feel “Guilty”

“Annoyed” and “frustrated” were the second and third most common responses

believe there is a direct link between how much plastic packaging people use and climate change

are anxious about the impact of climate change on future generations

agree it is urgent that we all do all we can to tackle climate change

believe there is a direct link between how much plastic packaging people use and climate change

are anxious about the impact of climate change on future generations

agree it is urgent that we all do all we can to tackle climate change

Concern about the planet’s future spans every single generation, not just Generation Z.

“I Care Personally About protecting the Planet”

Consumers Say Brands Need to Do Their Part to End Plastic Pollution

The vast majority of respondents hold companies and brands responsible for creating the plastic waste crisis.

“Grocery stores should do more to reduce the amount of plastic packaging that is sold in their stores”

Consumers Say Brands Need to Do Their Part to End Plastic Pollution

The vast majority of respondents hold companies and brands responsible for creating the plastic waste crisis.

Grocery stores should do more to reduce the amount of plastic packaging that is sold in their stores.

THERE'S HOPE

Consumers Will Choose Companies That Use Sustainable Packaging

By overwhelming margins, the majority of consumers say they are more likely to patronize and buy products from companies that use sustainable packaging.

In fact, they’re already doing it: 57% of respondents actively seek out brands who use compostable, plant-based or biodegradable packaging.

A majority say they’re willing to pay more for products and services if they help to protect the environment.

To the right are attitudes towards store choice.

Prompt:

I am more likely to choose a brand, store, or restaurant that uses sustainable packaging.

WHO'S RESPONSIBLE

Consumers Say Products, Businesses, and Grocery Stores Have the Biggest Impact on Plastic Pollution

Prompt:

Who do you think should take responsibility when it comes to reducing plastic packaging waste?

76%

“Companies & Brands Who Produce and/or Grow Goods”

62%

“Grocery Stores,
Who Sell Goods”

57%

“National & Local
Governments”

Results based on responses totaled from the US, UK, France, Germany and the Netherlands

GAIN LOYALTY

Be Vocal About Your Sustainability Efforts

Brands have everything to gain from switching to sustainable packaging. Shoppers are stressed about plastic pollution and worried about the planet’s future. Brands that take real, visible action on the environment will distinguish themselves from the pack and attract loyal customers in droves.

prompt:

Attitudes Towards Brands and Business Tackling Societal Challenges

“I don’t think that companies and brands are doing enough to protect our planet today”

“Companies and brands have a responsibility to protect the planet and its people”

“Companies and brands should play a major role in solving sustainability because they are the ones causing the problems”

I don’t think that companies and brands are doing enough to protect our planet today

Companies and brands have a responsibility to protect the planet and its people

Companies and brands should play a major role in solving sustainability because they are the ones causing the problems

Looking for sustainable solutions?

We’ve taken on a big mission to change the world, and we cannot do it alone. It takes champions throughout the ecosystem to eliminate single-use plastic. Contact us for more information.