Shifting to Sustainability Boosts Business
Shifting to Sustainability Boosts Business
We asked 5,000 respondents across five different markets how they felt about plastic, climate change and sustainability.
Their responses came through loud and clear.
The Truth
Plastic Makes Consumers Feel “Guilty”
The Truth
Plastic Makes Consumers feel “Guilty”
“Annoyed” and “frustrated” were the second and third most common responses
Concern about the planet’s future spans every single generation, not just Generation Z.
Concern about the planet’s future spans every single generation, not just Generation Z.
Consumers Say Brands Need to Do Their Part to End Plastic Pollution
The vast majority of respondents hold companies and brands responsible for creating the plastic waste crisis.
Consumers Say Brands Need to Do Their Part to End Plastic Pollution
The vast majority of respondents hold companies and brands responsible for creating the plastic waste crisis.
THERE'S HOPE
Consumers Will Choose Companies That Use Sustainable Packaging
By overwhelming margins, the majority of consumers say they are more likely to patronize and buy products from companies that use sustainable packaging.
In fact, they’re already doing it: 57% of respondents actively seek out brands who use compostable, plant-based or biodegradable packaging.
A majority say they’re willing to pay more for products and services if they help to protect the environment.
To the right are attitudes towards store choice.
Prompt:
I am more likely to choose a brand, store, or restaurant that uses sustainable packaging.
Consumers Say Products, Businesses, and Grocery Stores Have the Biggest Impact on Plastic Pollution
Prompt:
Who do you think should take responsibility when it comes to reducing plastic packaging waste?
76%
“Companies & Brands Who Produce and/or Grow Goods”
62%
“Grocery Stores,
Who Sell Goods”
57%
“National & Local
Governments”
Results based on responses totaled from the US, UK, France, Germany and the Netherlands
GAIN LOYALTY
Be Vocal About Your Sustainability Efforts
Brands have everything to gain from switching to sustainable packaging. Shoppers are stressed about plastic pollution and worried about the planet’s future. Brands that take real, visible action on the environment will distinguish themselves from the pack and attract loyal customers in droves.
prompt: