Shifting to Sustainability Boosts Business.
We asked 5,000 respondents across five different markets how they felt about plastic, climate change and sustainability.
Their responses came through loud and clear.
Concern about the planet’s future spans every single generation, not just Generation Z.
“I Care Personally About protecting the Planet”
Plastic Makes Consumers Feel “Guilty”
“Annoyed” and “frustrated” were the second and third most common responses
People are sick of plastic.
Do takeout restaurants need to act faster to get rid of plastic packaging?
I typically have the option to refuse single-use plastics when ordering takeout/takeaway or shopping
I will go out of my way to avoid single use plastics when ordering takeout or grocery shopping
I am dissatisfied with the amount of plastic food-related packaging waste/trash that I end up with at home
Consumers Say Brands Need to Do Their Part to End Plastic Pollution
The vast majority of respondents hold companies and brands responsible for creating the plastic waste crisis.
Consumers Will Choose Companies That Use Sustainable Packaging
By overwhelming margins, the majority of consumers say they are more likely to patronize and buy products from companies that use sustainable packaging.
In fact, they’re already doing it: 57% of respondents actively seek out brands who use compostable, plant-based or biodegradable packaging.
A majority say they’re willing to pay more for products and services if they help to protect the environment.
To the right are attitudes towards store choice.
I am more likely to choose a brand, store, or restaurant that uses sustainable packaging.
Consumers Say Products, Businesses, and Grocery Stores Have the Biggest Impact on Plastic Pollution
Who do you think should take responsibility when it comes to reducing plastic packaging waste?
Be Vocal About Your Sustainability Efforts
Brands have everything to gain from switching to sustainable packaging. Shoppers are stressed about plastic pollution and worried about the planet’s future. Brands that take real, visible action on the environment will distinguish themselves from the pack and attract loyal customers in droves.